Porto, 23 January 2025 – The Wine Box is a dining concept created in 2014, which combines gastronomy and a wide selection of wines to offer a unique and sophisticated experience to its customers. It now aims to expand across the country through franchising.
This concept arises from the desire to create an innovative base connected to both national and international wines, promoting their dissemination, development, and projection both in Portugal and worldwide.
At The Wine Box, customers can also take part in events and other unique experiences, such as tasting nights, themed dinners, wine workshops, and meetings with producers, promoting the creation of a community of wine enthusiasts.
The strong emphasis on wine culture is one of the key differentiating elements, encouraging learning about the various styles, production processes, and regions of origin.
Rui Aguiar, the person responsible for The Wine Box, shares his enthusiasm about this new step for the brand: “We are very proud of the path we have taken so far, and we believe that the franchising model is the next natural step to bring our innovative dining concept across the country. This type of business has proven to be extremely profitable, with great public acceptance and a controlled investment. We are confident that new partners will find The Wine Box a solid opportunity for growth.”
With the support of MORE, a consultancy company specialized in franchising, and onne, which coordinates the entire network expansion process, The Wine Box is prepared to grow strategically and sustainably, providing its partners with the necessary tools for success.